With over two decades in the men’s fashion industry, I’ve had the privilege of working in menswear design for top brands including Henri Lloyd, Timberland, and Turnbull & Asser. Along the way, I’ve styled VIP clients and celebrities such as Simon Pegg, Daniel Radcliffe, Kobna Holdbrook-Smith, and Luke Evans, while also contributing to leading publications like GQ, Esquire, Vogue, and The Rake.

As a designer, I’ve developed a deep understanding of how each garment should be worn to achieve its intended look. Over the years, I’ve helped men from all walks of life—teachers, doctors, military officials, grooms-to-be—discover a style that feels authentic and empowering. It’s in those conversations, listening to their goals and offering tailored solutions, that I find the greatest fulfilment.

My passion for helping men express confidence through clothing was sparked by my grandfather’s timeless advice: “Always dress well, because you never know who you’ll meet.” He lived by those words, even as a decorator and I couldn’t agree more. Life’s defining moments often come without warning, and the way you present yourself matters.

For me, style has always been about more than fashion, it’s a way to elevate your self-esteem and express who you are, without saying a word. I know the impact of dressing well firsthand: my own transformation from a mismatched casual wardrobe to a timeless, effortless style changed how I felt about myself. Now, I help others do the same—creating wardrobes that not only suit them, but reflect their unique personality.

Wherever you are in your style journey, I’m here to guide you every step of the way.